Value Proposition Scorer
Paste your value proposition. Find out whether a buyer could repeat it back — or whether it sounds like every other vendor.
Your value proposition
Your score
We check four things: is it specific, is it measurable, is it short enough to repeat, and does it avoid the words every competitor also uses.
Frequently asked questions
What makes a good value proposition?
It names who it is for, the specific outcome they get, and a number that makes the outcome measurable. If a competitor could put their logo on it unchanged, it is positioning, not a value proposition.
How long should a value proposition be?
Short enough to repeat from memory — usually under 30 words. The test is whether your champion can relay it accurately to their boss when you are not in the room.
Should a value proposition include numbers?
Yes wherever you can support them. A number gives the buyer something to compare against doing nothing, and doing nothing is what you are actually competing with.
What words should I avoid in a value proposition?
Anything every competitor also claims: best-in-class, seamless, innovative, robust, game-changing. Buyers have learned to skip these, so they cost you attention without adding meaning.
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AI Roleplays for any scenario
- Build a roleplay from your scenario
- Practice with AI, voice to voice
- Get instant, structured feedback after practice
- Free to start — no credit card required
Start practicing in minutes
AI Roleplays for any scenario
- Build a roleplay from your scenario
- Practice with AI, voice to voice
- Get instant, structured feedback after practice
- Free to start — no credit card required